Google Keyword Sandbox

Many website developers and SEO experts believe that Google automatically imposes a penalty for new sites this penalty they fear is the Google keyword sandbox.

Essentially, to be sandboxed by Google is simply a theoretical penalty that keeps new sites from rising or ranking in search engine results.

However, while many people fear the Google keyword sandbox, many others believe this phantom does not even exist, they attribute the slower ranking of new sites to other factors.

Factors like the search engines needing time to really figure out what a new site is all about and where it should rank.

One popular website or SEO strategy is to create links to a site in an effort to help that site rise in the search engine rankings.

Many people believe that the more external links a website has pointing at it, the more valuable it will appear to search engines and the higher the site will rank in search engine results.

Most SEO strategist will limit link building to one, two or possibly three links per day for the first two or three months.

They believe that excessively linking to a new site can also cause the Google keyword sandbox penalty.

Regardless of which camp you are in, newer sites do struggle to rise to the top of the search engine rankings and being at the top, or at least close, is essential to draw the maximum amount of traffic to any site.

And, of course, the more traffic a site gets, the more sales, customers or revenue the website will be able to generate.

The important thing to keep in mind when developing any new website is that long term success will depend on the quality of the site and its content.

There are a lot of SEO tactics that can be employed, some of them very white hat and considered relatively safe, others are more black hat and can put your site at risk.

Straddling the line between these two approaches is often the method employed by many website SEO companies.