Google Business Model

The internationally successful Google business model heavily relies on the power of the Word Wide Web to reach consumers, advertisers, and publishers around the globe.

Started as a search engine to deliver relevant information to Internet users, Google developed other tools through research and social engineering.

From these core aspects of the company, Google was able to monetize their services through advertising at an international scale.

Recent efforts have been devoted to local search engine optimization so as to give more personalized and relevant results to the swarm of Internet users searching for information.

Providing advertisements through search engine results, companies looking to popularize their products or services are the major clients of Google advertising campaigns.

Ninety-nine percent of revenue earned by Google came from advertising programs.

Pay-per-click schemes set the amount paid by advertising companies.

In this advertising program, third-party publishers write about certain topics and appropriate advertisements are placed on their webpages.

If Internet users click through the link connected to the company website, then credits are given to the publisher. Of course, publishers will have to compete for being more visible in the results.

Companies, on the other hand, bid for related keywords that will lead users to their websites. This advertising model is open to publishers who create content online.

With this open business model, more publishers can participate. Advertising companies of small and medium size can compete for keywords against more established companies.

The leveling of the playing field makes the advertising program attractive to startup industries for gaining first-time exposure.

The Google business model is anchored on research and creativity among its employees and clients.

The giant company then branched out to other areas of Internet marketing by creating productivity tools in which ads can be embedded.

Google continues to grow through adaptive business strategies that revolutionize the World Wide Web.