Google Keyword Tool

Google Keyword Tool

There are a number of Google Keyword tools that a webmaster will want to take full advantage of. In fact, Google has recently updated its external keyword tool. The new keyword tool enables one to type in a website name and a keyword and see how many times the keyword is listed on the site. Google also offers a keyword video with good advice on choosing site and advertisement keywords.

Other Google Tools

Google Webmaster Central
Web Owner advice and tools - This tool allows one
to check a site's current status. It also enables one to assess the site and optimize it so that it gets higher search engine ratings. Google also offers Webmaster Guidelines on Google crawling and indexing along with
a downloadable PDF file entitled Google SEO Starter Guide.

Google Gadgets
Gadgets can be practical and / or fun additions to a website. These gadgets include a wide range of clocks, quotes, news tidbits and videos. One can find these
listed under "desktop sidebars" and "website tools". There are even more gadgets available in the Gadget Catalog, listed under "Google Features".

Google Lab Specials
The tools offered here can be very helpful. They include news and blog alerts and free spreadsheets for creating and storing files and information online. Anyone who needs a free business listing should dial 800-GOOG-411 for this information. Related services are also available for mobile phones these can be found in Mobile Product Search.

Google Chrome - Free Browser
Chrome is a well known browser that is used by millions of people the world over. Those who want to
find out more about this free browner should check out the Google Video "Why Chrome?" or the Chrome Comic Book. However, while this browser is very good, it is always helpful to have more than one browner installed on the computer some other good browsers include Microsoft Internet Explorer and Mozilla Firefox.

Official Google SEO Starter Guide -
This was originally written for Google employees but is now available for free downloading. One will be able to learn more information on SEO and page rank. The
Page Rank scale provided is also helpful, as it enables
a webmaster to see how well his or her site places in Google.

Google AdSense - Web Income
Google Adsense enables thousands of people to earn money by placing ads on their pages one then receives a commission every time someone clicks on an ad. Creating a site and placing ads on it is not at all difficult, as signing up to Google Adwords is free.

Google +1 Button
Anyone who has a website will want to take advantage of the Google 1 button. Visitors can click on this button if they like the site. The more clicks a site gets, the better page rank it will earn. There are several size and shape options for the button and anyone with a Google account can install the button on his or her website.

Google Trends Timeline
Google Trends Timeline enables one to see what other people really care about. This can help one to create site content that is attractive and appealing. This tool works well with Google Insights, which gives advanced research data that includes data pools, categories and geo-metro selection.

Submit New Website Name
A person who has just created a website can and should submit it to Google. This is easily done via the Google Site Submission service and it is free. Yahoo and other search engines offer similar options.

Google Analytics
This service allows one to see how many people are visiting the site, how long they are staying, and how well a Google Adwords campaign is doing. This tool enables one to keep tabs on a site and change or delete pages that are not performing well.

Free Google Products
These are just some of the many free tools that Google has to offer. Other helpful tools include Google Toolbar with PageRank, iGoogle desktop, Book Search, Free Blogger software and hosting, Business Finance charts and information, Gmail, Personal and Group Calendar, Free Website Creator and Google Groups. Google has a lot to offer anyone who is interested in setting up a website or improving an existing site.

Search engine optimization (SEO) can be a very challenging venture, more so if you are a novice.

The internet is littered with tools, systems and cheats, all promising to get your site to the top of the search engine result pages at no cost.

As such, separating the truth from false can be a tall order for both the experienced and inexperienced webmasters. In addition, going it alone can turn out to be a daunting task.

This is where Google keyword tool comes in. This tool does not handle your SEO for you.

However, it will provide you with an excellent idea of the keyword sets that are worth your time and those that you should totally ignore.

Better still, the tool is free and available to all, whether you have an AdWord account or not.

Drawing from Googles massive set of data, you can use this tool to get a monthly estimate of the search traffic for a set of phrases.

In addition, this tool can provide you with a list of potential phrases based on your website or the keywords that you are already trying to optimize your web pages for.

Therefore, instead of trying to figure out whether your gift shop should focus on gifts delivered overnight or overnight gifts delivery, you can make a well informed decision based what is provided by Google keyword tool.

However, this tool is burdened by a massive caveat for those who are using it for search engine optimization purposes.

It is not designed for webmasters instead, it is meant for folks who are running ads via Google.

While this might seem like a negligible distinction, it is worth considering, which leads to these rules for using Google keyword tool for SEO.

i. Always use exact, not broad, to filter your results. Remember that this tool is designed for advertisers, not webmasters.

Therefore, when using this tool, selecting broad means that your searches will draw close to a particular phrase, while selecting exact means that you will get exact search results.

Therefore, selecting exact will ensure that you get accurate search data for the specific terms that your are looking for.

ii. Apply common sense to confirm your competition For your SEO purposes, search for your keyword set and scroll through the first two pages of results.

Evaluate the quality of these pages and how focused they seem to appear on the keywords that you are working with.

The junkier these pages are and the lower the focus, the more conquerable the keyword will be. This should tell you that the keywords set in question are not ideal for your SEO purposes.

iii. Remember the data that is not provided by Google. It is very easy to be trapped in the mountain of data provided by this tool.

However, it is very important to note that this tool does not provide everything. Therefore, when working with any set of keywords, ask yourself the following questions

What kind of traffic will you get from these set of keywords?
What conversion percentage is the traffic likely to produce?
What is the potential value of this conversion?

Having known how you can use Google keyword tool for your SEO campaign, try it out.

Keep in mind that in some industries, like the fashion and arts industries, there are changing trends that are reflected by change in keywords being used be web users.

Therefore, you need to keep abreast with these changing trends by doing regular keyword research and updating your website with content that attracts searches using new keywords.